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I'm Barbara

I’m kind of a geek when it comes to word psychology and how when you read certain words, it's foreplay for your brain. Just by reading certain words, serotonin and oxytocin are released, which creates pleasure making the readers feel good—and when you make a reader feel good, they’ll naturally want to listen to you, want to read more about you and your product, and ultimately buy.  

Told you...I geek out on this stuff.

I grew up outside of Boston, so I speak two languages. English and Bostonian (Paak the caa in Haavaad Yard). Married and have two adult children and a talkative golden doodle name Jessie


I'm a Business Coach, Writer, and Certified Email Marketing Strategist with over 30 years of sales and marketing in the wellness, beauty, and spa industries.


I write emails that convert using my psychology expertise by incorporating persuasion and buying triggers, turning your email list into a profitable asset that your clients will love to read.

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But enough about me...let's talk about you!


Tired of leaving money on the table?

Email marketing is one of the easiest and most fun ways to increase the amount of money you’re making in your business.

Want to know how?


Sign up for my newsletter called Foreplay Copy, where I give you all the tools, tips, and training you need to turn your email list into a profitable asset that generates tons of revenue for you every single time you send an email. 


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"Barbara has helped me out quite a bit with my email marketing strategy even though I'm an experienced writer and marketer. I've been able to take away lots of her suggestions, strategies, and tactics and apply them in my own business. Now, I have so much fun creating my emails, and I love interacting with my clients. It makes my day when I hear back from a client after they have read one of my emails. Email Marketing takes time and energy, but with Barbara’s help, I know my business is growing one email at a time." 


Debbie Clason - Clason Communications

Reserved strictly for entrepreneurs and creatives (or ones in the making,) of all ages, and backgrounds with no single defining difference except you want your brand and marketing to WORK but without sacrificing your voice, values, and beliefs. You want an easy way to communicate with your customers and build strong relationships. 

If you're not sure about your email marketing, then I recommend you start with my FREE newsletter called Foreplay Copy.


If you have an email list but need help leveraging your marketing and automation, then click here to "Work with Me," and let's talk about how I can help you stop leaving money on the table.



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